Someone has brought to my attention the Elf Magic Tradition which I also did not know about, but really enjoy the whole idea of it! Unlike the Elf on a Shelf, children can play with the Elf Magic Tradition elves. This link will take you to the Elf Magic website to learn more about the tradition.
Two more links for Elf Magic Videos:
In this video the elf has a cracker and water which apparently is a treat for them. The crackers sound like crunching snow and the water is melted with North Pole snowflakes!